Your privacy matters. Learn how Acronis collects, uses, stores, and protects your personal information when you use our cyber protection services, software, and websites.
Acronis International GmbH ("Acronis", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we handle your personal data when you visit our websites, use our cloud-based cyber protection services, download our software, or interact with us. By using Acronis services, you acknowledge the practices described in this policy.
🏢 1. Data Controller & Contact Information
Acronis International GmbH is the data controller for your personal information processed under this Privacy Policy. Our registered office is located at:
Acronis International GmbH
Technoparkstrasse 1, 8005 Zurich, Switzerland
Email: privacy@acronis.com (for data protection inquiries) EU Representative: Acronis Europe GmbH, Freisinger Str. 3, 85737 Ismaning, Germany
For any privacy-related questions or to exercise your rights, please contact our Data Protection Officer (DPO) via the email above. We respond to all legitimate requests within 30 days.
📋 2. Information We Collect
We collect different types of personal information depending on how you interact with Acronis:
Category
Examples
Purpose
Account Information
Name, email address, company name, billing address, phone number
Create and manage your Acronis account, process payments
Provide backup services, restore functionality, billing
Payment Information
Credit card details (processed by PCI-compliant partners), invoice history
Subscription billing and fraud prevention
Communications
Support tickets, email correspondence, survey responses
Customer support, service improvements, legal compliance
We do NOT collect sensitive personal data (e.g., health information, political opinions, biometric data) unless you voluntarily provide it through support communications.
⚙️ 3. How We Use Your Data
Acronis uses your personal information for the following legitimate purposes:
Providing Services: To authenticate your account, process backups, perform restores, manage subscriptions, and deliver customer support.
Security & Fraud Prevention: To detect unauthorized access, prevent cyber threats, and ensure the integrity of our infrastructure.
Service Improvement: To analyze usage patterns, optimize performance, and develop new features.
Legal Compliance: To comply with applicable laws, respond to lawful requests from authorities, and enforce our Terms of Use.
Marketing (with consent): To send you product updates, security alerts, and promotional offers if you have opted in. You may unsubscribe at any time.
🇪🇺 4. Legal Basis for Processing (GDPR)
For individuals in the European Economic Area (EEA) and the UK, we process your personal data based on the following legal grounds:
Contractual Necessity: Processing is required to perform our contract with you (e.g., providing backup services).
Legitimate Interests: Such as improving security, preventing fraud, and direct marketing (where balanced with your rights).
Legal Obligation: Compliance with tax, anti-fraud, or data retention laws.
Consent: For optional cookies, email marketing, or certain data processing activities.
🔒 Data Transfer Safeguards: Acronis operates globally. When we transfer your data outside the EEA, we rely on Standard Contractual Clauses (SCCs) and additional security measures to ensure an equivalent level of protection.
🤝 5. Data Sharing & Third Parties
We do not sell your personal data. We may share your information with:
Sub-processors: Trusted cloud infrastructure providers (e.g., AWS, Azure), payment processors (Stripe, Braintree), and customer support platforms.
Authorized Resellers: If you purchase through an Acronis partner, we may share necessary account details for license management.
Legal Authorities: When required by law, court order, or to protect the rights and safety of Acronis or its users.
Corporate Transactions: In the event of a merger, acquisition, or asset sale, your data may be transferred with prior notice.
All third-party processors are bound by data protection agreements and may only process data for specified purposes.
⏳ 6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy:
Account Data: Retained for the duration of your active subscription plus 30 days after termination.
Backup Data: Stored according to your retention policy settings; permanently deleted upon account closure or expiration of retention period.
Billing Records: Retained for 7 years to comply with tax and accounting regulations.
Usage Logs: Anonymized or aggregated after 13 months for security analysis.
🛡️ 7. Your Privacy Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Rectification: Correct inaccurate or incomplete information.
Erasure ("Right to be Forgotten"): Request deletion of your data under certain conditions.
Restriction: Limit how we use your data while we verify a claim.
Data Portability: Receive your data in a structured, machine-readable format.
Objection: Opt out of processing based on legitimate interests (e.g., direct marketing).
Withdraw Consent: For any processing based on your consent.
To exercise your rights, log into your Acronis account or contact privacy@acronis.com. We will not discriminate against you for exercising any of these rights.
📌 For California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of "sales" (we do not sell data). Please contact us for CCPA-specific disclosures.
🍪 8. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience, analyze site traffic, and provide personalized content. Types of cookies we use:
Essential Cookies: Required for login, security, and basic functionality (cannot be disabled).
Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
Preference Cookies: Remember your settings and language preferences.
Marketing Cookies: Used to deliver relevant ads (only with your consent).
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. For more details, see our Cookie Policy.
🔐 9. Data Security
Acronis implements industry-standard security measures to protect your personal data, including:
Encryption of data in transit (TLS 1.3) and at rest (AES-256).
Multi-factor authentication (MFA) for account access.
Regular security audits, penetration testing, and compliance certifications (ISO 27001, SOC 2 Type II).
Access controls restricted to authorized personnel only.
While we strive to protect your data, no transmission over the internet is 100% secure. You are responsible for keeping your login credentials confidential.
👶 10. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us, and we will delete it promptly.
📢 11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes via email (to your registered address) or through a prominent notice on our website. The "Last Updated" date at the top of this policy indicates when changes were made. Your continued use of Acronis services after any modifications constitutes acceptance of the updated policy.